Why you need a website

Why you need a website that works for radio

It goes without saying that you need a website that looks good and works natively on all devices. As you know, we offer a website development service based on the WordPress CMS.

And because we have built radio station websites before, we understand the basics and the need for it to expand as your station grows. More than 80 per cent of people who look at a website will be using a smartphone.

Your site must feature an audio player that works everywhere – so that means no Flash players (don’t use the Centova one) – Flash players are of little use as they do not work on smartphones.

Ideally you will have time to add content to your website; be it local events, news related to the music you are playing, a page for your radio presenters, volunteers and staff, and a contact form etc.

Try and keep the content hyper-local; so it becomes part of the community media – reflecting what’s going on in your backyard.

Steve Hart

Steve Hart

Steve Hart is a journalist and editor based in Melbourne.