Cut through the clutter to make your mark

I don’t know who first said ‘build it and they will come’, but they were likely referring to bricks and mortar High Street retailers rather than radio broadcasting.

Radio broadcasting, no matter how it is transmitted, is an intangible entity. You can’t see it or touch it. It only becomes truly worth while when people listen to it; and you can’t force people to listen to anything.

Your listeners have to want to listen. But first, they need to be told you exist.

It’s one thing to happen across a new shop while walking down the street, it’s quite another to happen upon a new radio station – unless it can cause a buzz. And to take … Read the rest “How to market your digital station”