How to set your station apart from the competition

Setting your radio station apart from the others in a crowded market is a challenge – particularly for new stations.

In very general terms, all broadcasters have access to the same music, so the only place you can be different is with the presenters you have.

One of my big complaints with the current crop of top tier FM broadcasters is that they keep DJ speak to a minimum. They don’t want their presenters doing anything that might get the listener to turn off. So its fast links, three in a row and 5 minutes of commercials.

You can follow that formula, but the music selection had better be shot hit so it’s better than … Read the rest “Why you need entertaining DJs”