Most of us will put a good few hours into each show we present – we walk into the studio with a good idea of not only what we are going to play but in which order each track will be played.

But the show starts and something strange happens. What seemed the perfect running order an hour ago suddenly doesn’t feel right, and we don’t Know why. This is the universe tapping in and our intuition starts to override logic.

Added to the mix are messages from our listeners, the reactions of the people around you – either in the studio with you or hovering outside. And as a presenter on an internet or local FM station you likely have the freedom to change … Read the rest “It’s all about the music”

Your music selection defines your station

So you have your streaming plan and your license to broadcast music. Now what?

What music should you broadcast?

Now, the single genre or decade focused broadcaster clearly defines them in the market. We all know what Absolute 80s broadcasts, and there’s no mystery when it comes broadcaster Just Jazz.

In these two examples, the stations will likely be run by people with a passion for the music they broadcast, be it single genre or single decade, there is plenty of scope for a new entrant to make their mark and set themselves apart from other similar broadcasters.

An 80s station could further refine its output to 80s top 40, specialist club, popular dance, country, jazz, indie, electronic, rock, … Read the rest “What music should you play?”