During the past six years I’ve seen lots of digital stations come and go, with some owners running out of steam in a few short months. And I think I know why.
They become disheartened at their listenership numbers.
There’s nothing worse than pouring your heart and soul into a station, then you look at the figures and you sink as you discover less than 10 people tuned in.
You’re shouting but no one is listening.
So you wonder why you are bothering because you had a business plan that showed that by week three you should be ruling the world.
I could tell you that digital broadcasting is a tougher business than broadcasting on FM because no one is going to happen upon your … Read the rest “Take time to grow your station”