What music should you play?

Your music selection defines your station

So you have your streaming plan and your license to broadcast music. Now what?

What music should you broadcast?

Now, the single genre or decade focused broadcaster clearly defines them in the market. We all know what Absolute 80s broadcasts, and there’s no mystery when it comes broadcaster Just Jazz.

In these two examples, the stations will likely be run by people with a passion for the music they broadcast,  be it single genre or single decade, there is plenty of scope for a new entrant to make their mark and set themselves apart from other similar broadcasters.

An 80s station could further refine its output to 80s top 40, specialist club, popular dance, country, jazz, indie, electronic, rock, … Read the rest “What music should you play?”