10 tips to promote your new station

How your radio station can make an impact from day one

Someone about to start a net station asked how they can I create a storm of interest for the launch for their new station.

It is a good question and one every new broadcaster needs to address as early as possible.

I think it a good idea to soft launch stations to iron out any issues, get everything bedded in and playing out correctly (particularly if you are new to using Auto DJ).

Now, about that song and dance… How to create a bit of a buzz and encourage people to stop listening to the station they currently enjoy and give your one a try. Here’s my shoot-from-the-hip top 10  list of things to … Read the rest “10 tips to promote your new station”