Establish your station with a meaningful logo

Look at any leading radio station and they will have a logo. And not just any logo.

Their logo will feature the colours it uses in all its marketing material, be eye catching, legible and versatile (scaleable).

Company branding is interlinked with promotion because when you promote your station you need your promotions to feature the colours of your logo / brand and reflect the type of station you are.

And once you have a logo, you need to put in place a set of guidelines on its usage. You don’t want anyone twisting its proportions so it doesn’t look right. Or altering its colours, adding other elements because someone woke up this morning thinking that adding a … Read the rest “Why your station needs a logo”