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Broadcast
You are a local broadcaster – own it Digital broadcasters are in the perfect position to adopt the hyper-local approach to their operation and become a station that reflects their local community. Part of the mix is having local presenters who can refer to local events and happenings during their […]
You know what vanilla ice cream is. No one really dislikes it – it’s fine for any pallet and goes with everything. Whether you add a dollop to your apple pie or flavour it with a topping… With vanilla – you can’t lose. But it’s not ideal on its own. […]
It doesn’t take much to see what a semi-pro or fully professional radio studio looks like – a quick Google search and the mouthwatering photos pop up like candy in a sweet store. And while many of us may dream of such things, the beauty of radio is that we […]
As a young journalist with next to no interest in sport of any kind; my Monday morning chore was to call about 10 schools and colleges to get the weekend’s sporting results. From soccer, to hockey, and athletics, I’d have to get the names of the teams, any star players […]
Any limitations broadcasters had are long gone. During the past 20 years online radio has gone mainstream; but what lessons can we learn from the commercial FM stations? One thing I keep coming back to is that FM stations – due to their restricted broadcast range – have a defined […]
One of the biggest threats to radio today are music streaming services. The second threat to radio in all its forms are boring DJs who think a link consists of “that was and this is”. And sometimes lazy links such as these aren’t always the presenter’s fault because they are […]
The Rodecaster Pro seems a fine mixer for podcasters. We haven’t used it; but have watched the video reviews and been in contact with Rode about its specs. The fact that the Rodecaster will cut audio to monitor speakers means it is just a hair away from being a fine […]
As many of you may know, I am a person of a certain age. And way back when if I wanted a jingle I had to pay a firm lots and lots of money and then – after a few weeks/months – they would send me a jingle on a […]