It goes without saying that I like everything about radio, even movies that feature radio stations. The first movie I watched about radio must have been FM (pretty sure I left the cinema disappointed)....
I’ve written a few posts promoting the benefits of local radio and hyper-local radio over the years. I’m a bit like a cracked record in that regard as I really believe that’s what radio...
What can you stop doing? What are you doing now that’s part of the routine that may be near pointless and deliver zero meaningful returns for the time and effort?
When it comes to books to help you find your way as a station manager or broadcaster, the field is wide open. However, there are two or three I have come to rely on....
Most hobby and community broadcasters can’t hope to match the marketing spend of corporate stations. But that doesn’t mean you can’t advertise and promote your station. As a low-budget broadcaster your musical output may...
The most recent Share of Ear® study from Edison Research finds that 12% of all AM/FM radio listening is via streaming, while 88% of listening is done to a traditional, over-the-air radio signal.AM/FM radio content in the U.S....
In my opinion the best thing any radio station can do is to give its listeners a voice on air with a talkback show. It’s the equivalent of the local paper’s letters page (remember...
When presenters aren’t on air you’ll likely fall back to a curated playlist of tracks you expect your listeners to enjoy – ideally you have selected ‘sticky’ tracks.
Writing the script for a radio commercial seems an easy thing to do. Mention the name of the company, the thing they want to promote, add a catchphrase or slogan, and end with a...
I watched a very interesting documentary on Aljazeera TV last week about pirate broadcasters Radio Caroline and The Voice of Peace. While UK station Caroline – launched in the 1960s – promotes LA (loving...
There’s a world of independent ‘radio’ stations to listen to, but where to find them? Years ago, a shortwave and AM radio receiver was the best bet to stumble upon something new or unusual....
